By Aryeman Raj
Weekends can be monotonous and keeping this in mind, &TV, is all set to become the ultimate weekend entertainment hub! To make weekends even MORE entertaining &TV presents 2 new blockbuster shows, DEAL OR NO DEAL and AGENT RAGHAV – CRIME BRANCH starting 5th September every Sat-Sun at 8:00 PM and 9:00 PM respectively. With the new shows’ launch, &TV continues to offer a dynamic mix of breakthrough contemporary content across genres, staying true to the promise of catering to progressive viewers of New Age India.
Announcing the launch of &TV’s new weekend properties, Rajesh Iyer, Business Head, &TV said, “Our flagship show The Voice India made &TV a strong weekend destination. With the launch of Deal Or No Deal and Agent Raghav – Crime Branch, we are further strengthening our weekend prime time to bring in more and more viewers with a varied taste in our fold. Deal Or No Deal marks the comeback of family game shows on television and we are certain that it will engage families. With Agent Raghav Crime Branch we foray into a new genre – a crime show which is fast paced, high on action and thrill. Both these shows are differentiated and true to our promise of offering a diverse mix that complement our programing slate.”