mukesh bhatt | India Today Online

The special screening of the epic film RAJKAHINI was well attended by the celebrities, opinion makers, and important reviewers from the media fraternity. Mahesh Bhat & Mukesh Bhatt were the first to arrive, playing host to one of their favourite director Srijit Mukherji, who incidentally will also helm the Hindi version LAKIR, produced by their production company.

Mahesh Bhatt was almost on a missionary zeal in promoting the film, which he considers a classic epic story based on the backdrop of the partition of Bengal in India & Pakistan. Mahesh Bhatt also spoke very highly of Rituparna Sengupta, who reprised the role of Begum Jaan, and considered it as one of the bravest performance in Indian cinema, along with Smita Patil & Shabana Azmi. Rituparna looked resplendent in a well designed outfit, as she absorbed the encomiums that deservedly came her way!

Mahesh Bhatt spoke on how he was amazed that the team could pull off such an epic miracle of a film in a very tight budget and shared a very ‘Emotional Frequency’ with the National Award winning director Srijit Mukherji!

Celebrities who were seen appreciating the film were Mukesh Bhatt, Nagesh Kukunoor, Elahe Hiptoola, Sonali Kulkarni, Gurmeet Choudhary, Minister of State for Urban development, Babul Supriyo, NFDC Vikramjit Roy, Actress Sarbani Mukherji, Anjum Rizvi , Director Manish Gupta, Shweta Basu Prasad etc.

Meenakshi Shedde, International consultant for Festival Films, was present specifically to support the film, along with some international delegates.

RAJKAHINI delves into the grim history of the partition of Bengal, weaved by the Radcliffe border that slices through a brothel!

The audience present for the exclusive screening gave a standing ovation to the film, and moreover were moved by Goosebumps, by the new version of the Jana Gana Mana titled ‘Bharato Bhagya Bidhata’, the original composition of Rabindranath Tagore.

The music of Fox Star Studios and Vishesh Films much awaited movie Jannat 2 was launched on Tuesday, April 3^rd 2012 at Mumbai’s JW Marriott Hotel. The lead actor Emraan Hashmi made a starry entry as Sonu Dilli KKC (Kuti Kameeni Cheez) which is his character in Jannat 2. Emraan Hashmi made a back entry with a .38mm pistol in his hand and shot at the huge glass that covered the stage, from which the debutant actress Esha Gupta walked out with director Kunal Deshmukh.

With this event the suspense of the marketing campaign ‘Who is Sonu Dilli KKC?’ finally came to an end. With hoardings at popular spot, stickers on autorickshaws, radio spots and social media site the character of Sonu DIlli was promoted as a campaign to promote this event. Vijay Singh, CEO of Fox Star Studios India says, “We wanted to make Sonu Dilli KKC popular before the event and this was the best way to strike a chord with the right audience. The fact that media was talking about Sonu Dilli KKC before the event shows that our marketing initiative was successful”

The video of a few songs including ‘Tu Hi Mera’ and ‘Tera Deedaar Hua’ were screened exclusively for the media. Mukesh Bhatt said, “I am happy that my friends from the media watched the videos before anyone else. Most of them came to me and said they loved it and that’s what made my day. ”

When asked about the title of the film Emraan Hashmi was quick to respond, “I have never said it’s a sequel, it’s a franchise. Since Bhatts have so many movies that are already popular why not build it further and take it ahead.”

Director Kunal Deshmukh didn’t deviate from the subject of Jannat 2, he added. “Jannat 2 is about arms trade but it’s not some serious expose or anything like that. In fact what people should also look out for is the chemistry between Emraan and Esha. I feel everyone will talk about that once they watch them on the big screen.”

Music of Jannat 2 is out on Sony Music. The film hits theatres on May 4^th, 2012.