Sony Entertainment Television’s strategic plans post KBC


While this season comes to an end in a couple of days, Sony Entertainment Television is all set for their new show Dekha Ek Khwaab . Quite effectively, it is a graduation of the KBC catch-line which entralled millions of viewers all over the world. Life is all about fulfilling your dreams and the new show is an extension in the fiction format.

Fiction shows such as Bade Ache Lagte Hai, Saas Bina Sasural and the recently launched Kuch Toh Log Kahenge have gained immense popularity and are growing from strength to strength. Dekha Ek Khwaab will only lock Sony’s leadership position in the top.

Commenting on the launch and the future strategic plans for Sony, N.P Singh, COO, MSM, said “This year has been a splendid year for Sony Entertainment Television as we stand at a clear No 2 position over the last ten weeks, with KBC changing lives of people and Bade Acche Laggte Hai and Kuch to Log Kahenge being household names, we are confident Dekha Ek Khwaab will consolidate our position at No 2 and add to the power and punch that Sony is bringing to its audiences and continue to delight audiences on a daily basis.”


Sneha Rajani

Added Ms Sneha Rajani, Senior EVP and Business Head, SET, ‘As I have mentioned in the past ‘Fiction will be our main growth driver.’ At SET it is our constant endeavor to offer variety and novelty to our audiences by focusing on relatable themes, identifiable characters and solid storytelling. Swift on the heels of the triumphant run of KBC, Bade Achhe Lagte Hain, Saas Bina Sasuraal and recently launched Kuch Toh Log Kahenge, Dekha Ek Khwaab is the next BIG show from Sony Entertainment Television which will further strengthen our fiction line up. I am confident that Dekha Ek Khwaab will be appreciated and add to the growing audience base especially female audience for Sony’s fiction shows.”

With effective brand strategies in place for the future, Sony Television is definitely one channel that’s geared up to beat the TRP’s with their rivals and competitors with soul-stirring content.




It’s always a treat to be part of Amitabh Bachchan’s events. Not only is he a thorough punctually professional but his prolific, witty humour enthrals everyone. With Sony TV and the KBC team gracing and hosting the occasion to celebrate his 69th birthday, Amitabh was all charged up about the ratings for his KBC show. He admired the fact that the focus had shifted to the common man and elucidated that ‘no one is small in life, knowledge is supreme’.

Some quotes from Mr. Bachchan

“Abhishek did make time off from his Jaipur shoot to spend some hours with me on my birthday. His flight should have landed while I am here celebrating my birthday”.

“It is unfair for me to be wanting to relive the lives of any of the KBC contestants. In fact, it is endearing that they have lived their lives with so much struggle and are still smiling. It was an honour for us to get them in the hot seat”.

“Who am I to comment on which of the Bollywood actors who have sat on the hot seat are more intelligent from the others? All of them had their charms and IQ levels. Of course there have been moments when even I am not aware of the answers to the questions I ask on the show”.

“Shahrukh did apologize to me for being a host on the earlier KBC seasons. But it was all in good humour. There are various shades to the episode with him which hits the channel on 20th October”.

“Jaya did give me the best birthday gift of life and that was beautiful kids like Shweta and Abhishek. As for Aishwariya and Abhishek’s to-be child, let’s talk about this when the stork delivers”.

“My dad has given me some immense gifts and memories for sure……..but main aapko kyon bataon”.

Wishing the Superstar good health, peace and prosperity.