Sony Entertainment Television’s strategic plans post KBC

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BY ARYEMAN RAJ

While this season comes to an end in a couple of days, Sony Entertainment Television is all set for their new show Dekha Ek Khwaab . Quite effectively, it is a graduation of the KBC catch-line which entralled millions of viewers all over the world. Life is all about fulfilling your dreams and the new show is an extension in the fiction format.

Fiction shows such as Bade Ache Lagte Hai, Saas Bina Sasural and the recently launched Kuch Toh Log Kahenge have gained immense popularity and are growing from strength to strength. Dekha Ek Khwaab will only lock Sony’s leadership position in the top.

Commenting on the launch and the future strategic plans for Sony, N.P Singh, COO, MSM, said “This year has been a splendid year for Sony Entertainment Television as we stand at a clear No 2 position over the last ten weeks, with KBC changing lives of people and Bade Acche Laggte Hai and Kuch to Log Kahenge being household names, we are confident Dekha Ek Khwaab will consolidate our position at No 2 and add to the power and punch that Sony is bringing to its audiences and continue to delight audiences on a daily basis.”

 

Sneha Rajani

Added Ms Sneha Rajani, Senior EVP and Business Head, SET, ‘As I have mentioned in the past ‘Fiction will be our main growth driver.’ At SET it is our constant endeavor to offer variety and novelty to our audiences by focusing on relatable themes, identifiable characters and solid storytelling. Swift on the heels of the triumphant run of KBC, Bade Achhe Lagte Hain, Saas Bina Sasuraal and recently launched Kuch Toh Log Kahenge, Dekha Ek Khwaab is the next BIG show from Sony Entertainment Television which will further strengthen our fiction line up. I am confident that Dekha Ek Khwaab will be appreciated and add to the growing audience base especially female audience for Sony’s fiction shows.”

With effective brand strategies in place for the future, Sony Television is definitely one channel that’s geared up to beat the TRP’s with their rivals and competitors with soul-stirring content.