Ameesha Patel Productions launches ‘Desi Magic’

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BY ARYEMAN RAJ

Highlight of the event:-

  • Have you ever heard of one person making an stunning entry twice at one event. Well Ameesha did. First she made an entry on a scooty and later dancing at a bar
  • Zaid khan stole the hearts of all the girls with his charming dialogues
  • For the first time Sahil Shroff was introduced as one of the lead actor
  • Ravi Kishan made an impact with Feroze Khan style dhamakedar entry
  • Dj Aqeel made the crowd go wild with his signature songs
  • Veteran actor Randhir Kapoor was also present at the event supporting the cast
  • Abbas – Mustan opened the bottle of Champagne & raised a toast wishing the team good luck

Producers Ameesha Patel and Kuunal Goomer under Ameesha Patel Productions unveiled  the concept, characters and theme of their maiden venture “Desi Magic”at a never seen before, one of its kind curtain raiser event at Hype on April 2, 2013. The film will be directed by Mehul Atha

Speaking on the occasion, Business Partner Kuunal Goomer, said, “The idea of this curtain raiser was to present our maiden venture in a very unique style like never before. Desi Magic is an extremely positive and entertaining film for all the sections of the society. We hope to start the shooting schedule soon and plan to release the film by October – November this year.”

Abass - Mustan opening the bottle of Champagne with the cast Ameesha & Randhir Kapoor Ameesha and Zayed shared a light moment Ameesha as Mahi Ameesha Patel Ameesha Raju Khan & DJ Aqeel Hussain Bhai, Abbas Bhai Ameesha & Mustaan Bhai Kuunal Goomer & Ameesha Kuunal Goomer, Randhir Kapoor & Ameesha Patel Rajat & Ravi Kishan presenting their charachters from the film Randhir Kapoor, Ameesha & Raju Khan Randhir Kapoor, Zayed, Ameesha, Sahil & Ravi Kishan Sahil Shroff Sanjay Gadhavi with Ameesha Patel Sanjay Gadhavi, Ameesha Patel & Raju Khan Zayed And Ameesha Zayed Khan, Ameesha Patel & Sahil Shroff Zayed, Ameesha & Shail

The cast and crew of the film are extremely real and the fitment was to the T. The cast includes Ameesha Patel in a never seen before double role, Zayed Khan, Rajat Kapoor, Ravi Kishen, Sahil Shroff and veteran actor Randhir Kapoor.

“I am sure we will give the audiences something entertaining with our film. I am excited to be playing a double role in the film for the first time ever. After many days the audiences will get to see the double role concept in a modern fashion. The film is very contemporary, youth & colourful. Basically it has all the ingredients of a wholesome entertainer especially my characters.” Ameesha Patel ends with a magical note.

The music of the film has been given by none other than Dj Aqeel.

 

Manish Chaturvedi launches calendar in association with VEMB Lifestyle

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BY ARYEMAN RAJ

Manish Chaturvedi- an independent fashion photographer launches ‘Manish Chaturvedi Calendar 2013’ in Mumbai today amidst much fanfare. The calendar has been launched in association with premier fashion brand VEMB Lifestyle Private Limited. Manish Chaturvedi’s theme for the annual calendar is to project women as the driving force of Indian society’.  The calendar launch saw eminent Bollywood personalities like Vindu Dara Singh, Dina Singh who were present at the launch. Also present were model Nikola Markovic and model turned actress Jasmine May from London. Anastasiia Vygovska from Ukraine is the lead model in who has been featured in the calendar.

 2013 Manish Chaturvedi Calendar 02 2013 Manish Chaturvedi Calendar 03 2013 Manish Chaturvedi Calendar 04 2013 Manish Chaturvedi Calendar 05 2013 Manish Chaturvedi Calendar 06 2013 Manish Chaturvedi Calendar 07 2013 Manish Chaturvedi Calendar 08 2013 Manish Chaturvedi Calendar 09 2013 Manish Chaturvedi Calendar 10 2013 Manish Chaturvedi Calendar 11 2013 Manish Chaturvedi Calendar 12 2013 Manish Chaturvedi Calendar 13

“This time around, we thought of having a different theme where the new age woman is not merely a catalyst or a woman of substance, but is a driving force in the Indian society. Women have come on par with men in all walks of life and this was the rationale behind the photo shoot this year. The pictures have been beautifully shot with the same line of thought, explained Manish Chaturvedi.”

On this occasion, Punit Agarwal, Managing Director, VEMB Lifestyle, said, “We are happy to associate with Manish Chaturvedi for the second time in a row as each year he has come up with a very innovative theme. His sense of style, concept and fusion of various objects makes his photographs more appealing. Besides that, working with Sara Loren was an absolute pleasure.”

 

Salman Khan and Mandhana Industries launch flagship ‘Being Human’ clothing Store in India

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BY ARYEMAN RAJ

Superstar philanthropist Salman Khan, and Manish Mandhana, Managing Director, Mandhana Industries Limited today announced the launch of the flagship ‘Being Human’ store in India. This 4,000 sqft flagship store, located at Linking Road, is in addition to the existing exclusive brand outlets in Mumbai (R-City, Ghatkopar and Phoenix Market City, Kurla), Ludhiana and Ahmedabad.

1. Salman Khan at the launch of Being Human flagship store Manish Mandhana and Salman Khan at the launch of Being Human flagship storeSalman Khan at the launch of Being Human flagship store

Mandhana Industries have entered into an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.

Six months ago, the ‘Being Human’ fashion line was successfully launched in the world’s fashion capital Paris, through the shop-in-shop concept across 100 stores. This was followed by a massive launch of a 120 stores across Middle-East through fashion and lifestyle retailers Splash and Iconic of Landmark group.

Commenting on the launch, Salman Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”

Manish Mandhana, Managing Director, Mandhana Industries Limited added, “Our offerings have received a fabulous response in the UAE and French markets. We are very excited to be associated with ‘Being Human- The Salman Khan Foundation’ and are all set to extend a unique lifestyle option to Indian and global consumers who are looking at contributing to their community in some way. ”

The ‘Being Human’ brand uniquely combines fashion with a humanitarian cause, setting it apart from other fashion offerings. As an effort towards sustainability, organic cotton will also be used in the composition of our merchandise. The products on offer include high quality casual-wear created in line with latest global trends. Clothes for men include T-shirts, shirts, shorts, denims and chinos. Women can soon choose from an exciting range of t-shirts, shorts, denims, tops and dresses. The women’s and children’s lines will be launched in March.

In India, Mandhana Industries Limited retail products are available across 30 large-format outlets including Shoppers Stop, Lifestyle, Splash, Jadeblue amongst others and there are plans to add 30 more shop-in-shop selling points to their overall portfolio. Globally, Mandhana Industries Limited has around 300 selling points as on date and will add another 80 by March 2013.