‘It’s a Big Win’: Fans Rejoice After Amitabh Bachchan Steps Down As The Face Of Paan Masala Brand

Mumbai: Bollywod megastar Amitabh Bachchan, who had featured in a Paan Masala advertisement, has withdrawn his name from the campaign and said he is no longer associated with the paan masala brand and has even returned the money he got for promoting it. The 79-year-old actor had faced backlash for featuring in an advertisement. Several fans of Big B had expressed their displeasure over the actor’s decision.

A blog post, addressed by the office of Mr. Amitabh Bachchan, on Sunday night informed that he is no longer associated with that brand’s promotions. “A few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr. Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising. Mr. Bachchan has terminated the contract with the brand, has written to them his termination and has returned the money received for the promotion”, read the blog post.

Kamla Pasand Paan Masala Ad features Amitabh Bachchan

Kamla Pasand Paan Masala Ad features Amitabh Bachchan

Amitabh Bachchan received praises from anti-tobacco organization

Last month, the National Organization for Tobacco Eradication (NOTE), an NGO, had also appealed to Mr. Bachchan to not be a part of advertisements that promote paan masala brands. In an open letter, NOTE president Dr Shekhar Salkar had said that the actor should withdraw from “surrogate” paan masala advertisements and support the cause of the anti-tobacco movement. “NOTE welcomes the choice taken by Amitabh Bachchan to withdraw from all surrogate ads associated to tobacco merchandise with rapid impact and wish to congratulate the famous person for displaying solidarity to the efforts made by the federal government and non-governmental organizations within the battle in opposition to tobacco, ” mentioned President of the NOTE and Goa-based oncologist, Shekhar Salkar.

Fans on Twitter celebrated BIG B’s move as he took a stand

One of the fans wrote, “Thanks to @SrBachchan for understanding the public sentiment & his responsibility towards the youth. Hope other Bollywood guys take a cue and stay away from similar & vulgar endorsements (sic).”

Another fan wrote, “Amitabh Bachchan Ji terminates his contract with Pan Masala Brand! It’s a Big Win (sic)!” While yet another wrote, “Great Job @SrBachchan ..Proud of what u have done (sic),”

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