The Indian textile major and one of the country’s most premium fabric manufacturers, Raymond, announced an association with Varun Dhawan and Anushka Sharma’s much awaited film ‘Sui Dhaaga- Made In India’, which aims to promote skill development and entrepreneurship in rural and semi-urban India.
This Yash Raj Films’ entertainer celebrates the “Make in India” campaign though the inspiring story of Mauji (Varun) and Mamta (Anushka) and their journey to create their own independent fashion label “Sui Dhaaga- Made in India.” Raymond is an integral part of the film’s reel life, as the film highlights its initiative to bring about a real-life socio-economic change.
“An initiative of Raymond to develop a sustainable tailoring ecosystem ensures economic prosperity and social dignity of the profession rings true to the theme of the film. With our commitment to Make in India and in line with the Skill India Initiative, Raymond is already working towards up-skilling the existing tailoring ecosystem in the country by upgrading technology and providing employability on a sustainable basis. With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with ‘Sui Dhaaga- Made in India’ is an apt fitment for us,” says Sanjay Behl, CEO, Lifestyle Business, Raymond Ltd.