By Aryeman

Radhika Apte, today launched Marico’s newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days*. The actor, who is known for her choice of diverse roles, and speaking her mind, spoke about the #FaceItSolveIt philosophy of True Roots, while launching it here at an event today. True Roots has been launched on Flipkart as a digital first brand.

Commenting on the launch, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said “We are proud to introduce the newest brand from Marico – True Roots that delays hair greying from the roots. It is a breakthrough innovation from Marico R & D and has been clinically proven to show no new greys in 90 days. True Roots is now available on Flipkart.”