“LINEN CLUB”– The premium linen fabric brand from the Aditya Birla Group launched its store in different states and now exclusive store in Guwahati, Assam. A pioneer in the industry, Linen Club, is India’s largest linen fabric brand and is synonymous with the finest quality linen. This is the 1st store for the brand in North east India and 174th store overall in India.
While launching the Store, Mr Thomas Varghese, Business Head – Textiles, Acrylic Fibre & Overseas Spinning, Aditya Birla Group, said, “We are absolutely delighted to launch our first exclusive store in North East India. We are positive that the style connoisseurs of the city will welcome the finest European Linen fabrics. The distinctive look and comfort sets linen apart from any other contemporary fabric. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”