~A first of its kind innovative brand association in India~
~Sports new logo – Zoom styled by Myntra, look & feel to match refreshed content ~
~Launches its first ever Long Format Series~
~Zoom is now a platform agnostic brand catering to all screens and formats~
Mumbai, April 19, 2018: Zoom, part of the Times Network announced one of the biggest-ever brand partnerships in the television history in India, with the country’s leading online fashion e-tailer, Myntra. Starting @9p.m. tonight, (April 19, 2018), Zoom will unveil its new avatar ‘Zoom styled by Myntra’, making a transition from being just a TV channel to a platform agnostic entertainment destination. With an improved style quotient inspired by Myntra and engaging storytelling, infused with a whole new look & feel, new shows, brand new web-series, short formats and exclusive experiences, Zoom will be India’s one-stop youth entertainment destination. The new logo and packaging reflects style, vibrancy, happiness that is symbolic of the channel’s target audience. Offering unrivalled entertainment for more than a decade now, Zoom aims to reset the dial with reenergized content across all platforms and take the viewer experience to even more unrivalled heights. Myntra has always been a game changer and stretched its boundaries on innovation and value creation for its consumers. Together, Zoom & Myntra will create a new chapter in the fashion space in India.
The partnership between Zoom and Myntra is a one-of-a-kind to create the best entertainment and style destination across every medium – TV, Social, On-Ground and Digital. Zoom will reengineer its programming to provide young Indians entertainment that is second to none. Triggering new conversations, the new and finite Zoom Originals aims to create experiences beyond screens that will be warm, stylish and relatable, reflecting todays coming of age stories, and viewers’ own lives and relationships. The emotions promise to be India, the look and feel, world class. Through this unique partnership, Myntra aims to make #seeittobuyit a reality, where what the consumer sees on screen can be easily accessed on Myntra.