The Indian startup ecosystem over the last couple of years has seen many companies developing social media and video streaming platforms. However, few have achieved appreciation for their product in the market. The industry finally seems to have found an answer to the video discovery problem for the native Indian digital user with Dekkho, a platform that aggregates and showcases topmost video creators on its app. The seamless user experience on the app is breaking the internet with the top 5 handset manufacturers in the country trying to make several bids to acquire distribution through Dekkho. Dekkho has been approached by several industry leaders including messaging apps, telcos and phone manufacturers to become their default video engine. Industry sources and video experts suggest this could potentially translate to Dekkho becoming the source behind all short-format video in India.

Having clocked more than 1 million users in less than 5 months across its distribution network on mobile, web and through offline partners, the app is positioning itself to becoming the default video destination and go right up against YouTube. Dekkho will reimagine the Indian digital landscape once again by adding an exciting social layer to OTT video discovery. As part of its latest strategic repositioning, Dekkho will now enable users to add friends and viewing groups, share content, discover what others are watching, subscribe to various channels, follow their favourite artists, and a lot more.

 

Mumbai, September 6th, 2017: The Indian startup ecosystem over the last couple of years has seen many companies developing social media and video streaming platforms. However, few have achieved appreciation for their product in the market. The industry finally seems to have found an answer to the video discovery problem for the native Indian digital user with Dekkho, a platform that aggregates and showcases topmost video creators on its app. The seamless user experience on the app is breaking the internet with the top 5 handset manufacturers in the country trying to make several bids to acquire distribution through Dekkho. Dekkho has been approached by several industry leaders including messaging apps, telcos and phone manufacturers to become their default video engine. Industry sources and video experts suggest this could potentially translate to Dekkho becoming the source behind all short-format video in India.

Having clocked more than 1 million users in less than 5 months across its distribution network on mobile, web and through offline partners, the app is positioning itself to becoming the default video destination and go right up against YouTube. Dekkho will reimagine the Indian digital landscape once again by adding an exciting social layer to OTT video discovery. As part of its latest strategic repositioning, Dekkho will now enable users to add friends and viewing groups, share content, discover what others are watching, subscribe to various channels, follow their favourite artists, and a lot more.