~ A first-time association between COLORS and Rajshri Productions, Ek Shringaar…Swabhimaan will premiere on 19thDecember 2016; every Monday to Friday at 9:30 PM ~
Mumbai, 13th December, 2016: Her own struggles taught her invaluable life lessons. She vowed to shape a better future for her daughters. Never should they have to tie their self-confidence, self-esteem, self-worth to someone else’s accomplishments. She made them able and strong. She taught them never to apologise for their own achievements.
Celebrating the courage and pride of a strong-willed mother and the strengths with which she empowers her young daughters, COLORS announces the launch of its newest offering Ek Shringaar…Swabhimaan. Deeply rooted in Marwari culture, the show highlights Sharda’s (Prachee Shah Pandya) determination in not only providing the best education for her daughters, but also in finding a suitable match for them in a family that values upbringing over materialistic pleasures. A household that will allow her daughters’ careers to flourish rather than tie them down to domesticity. Swabhimaan traces the story of two sisters Meghna (Sangeita Chauhan) and Naina (Ankita Sharma) as they take a pledge to fulfil their mother’s dream of becoming self-reliant and society’s expectations of being married at an acceptable age. With a modern outlook coupled with traditional values, Ek Shringaar… Swabhimaan, produced by Rajshri Productions, is all set to premiere on 19th December 2016, and will air every Monday to Friday at 09:30 PM on COLORS.