Aligned to the brand’s (Britannia Good Day’s) philosophy “It’s a smile that makes a Good day”, the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.
The campaign kicked-off with a TVC featuring the gorgeous Deepika Padukone who personifies the “Smile More for a Good Day” spirit with a narrative clearly exemplifying – Discover your own smile, then multiply it by sharing it with the world. The TVC beautifully narrates the story of the girl next door going about her daily life with a smile for everyone spreading joy to all – from the busy neighbour glued to her phone to the newspaper vendor and when Deepika needs it, a little girl helps her find her beautiful smile. The heart-warming background track Ek Smile De Zara Muskura, underscores the message of Smile More, adding to the overall appeal of the film.
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