Saregama’s  Latest Digital Initiative




RP-Sanjiv Goenka Group owned music label Saregama India Ltd., India’s largest and best-known recording company is up with a new digital initiative, for its partners across advertising agencies,  film  production houses and  television Industry.  It’s a Song Selector  B2B tool that allows a user to search the appropriate song as per their storyboard situation/occasion from our 1,17,000+ strong catalogue  for embedding in their creative.  Saregama’s B2B tool  will be available to the creative team of agencies as well as their affiliated production houses.


Saregama’s repertoire of music  comprises of various genres starting from the crafted richness of ‘Indian Classical music’ to the incomparable grace of the ‘Ghazal’ to the utter submission of the ‘Bhajan’, the swerve and the volley of the Qawwali to the rich tradition of ‘Folk’ music. This B2B tool is easy to discover the right content, by the name of the song, by theme as well as moods.

Managing Director of Saregama India Ltd., Mr. Vikram Mehra comments “ Our new initiative the   Song Selector is a Single License Window which will ensure all our partners an easy process of selecting  songs from our vast  repertoire”.

You can access the same here –