On the occasion, Ms. Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said “I am excited about our latest offering. A recent research revealed that 7 out of 10 children in India suffer from cavities. It is the number one oral care problem that consumers face in India today. The key reason for prevalence of cavities is the changing food habits. We now have a solution to this biggest problem in oral care, with Colgate Maximum Cavity Protection Plus Sugar Acid Neutralizer TM.”
Former Miss Universe and doting mother Lara Dutta said, “Colgate and oral care have been synonymous for years. I am delighted that Colgate launched an innovative solution for the biggest oral care problem like cavities. It indeed got me worried to learn that our daily and modern day foods contribute to cavities. With Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer TM, I am now assured that my family and I can fight cavities.”
Launching Colgate Maximum Cavity Protection Plus Sugar Acid NeutralizerTM across India, the toothpaste will be available at a price of Rs. 94/ for 200 gms and Rs. 48/ for 100 gms. A complete 360 degree campaign encompassing TV, online, print and outdoor will be activated across the country.