In a landmark announcement, TTK Prestige, India’s No.1 kitchen appliances brand, revealed Aishwarya Rai Bachchan & Abhishek Bachchan – Bollywood’s biggest celebrity couple as its brand ambassadors. The brand Prestige is re-introducing the iconic line ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’ in a mega advertising campaign with the celebrity couple. Aishwarya Rai Bachchan & Abhishek Bachchan are coming together after a long gap for this campaign directed by Amit Sharma – one of industry’s best and conceptualized by DDB Mudra.
Representing the true spirit of ‘Simmering love, togetherness…and food’, Aishwarya & Abhishek Bachchan will appeal to the modern day consumers of Prestige who are busy working couples and find kitchen a perfectly good place to bond. A comprehensive print and digital campaign will feature six new TV commercials breaking new ground in the Indian advertising industry.
Speaking on the couple’s association, Aishwarya Rai Bachchan said, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and I am privileged to be associated with Prestige. The brand name Prestige immediately brings to mind the tagline… ’Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’. I distinctly recall this memorable line; it is a phrase that transcends time. I am glad that Prestige believes in it and has held on to it. It is traditional yet so relevant to our present day lives. The essence of the campaign truly reflects Abhishek and me, as we are contemporary in our outlook yet rooted in tradition. ”
Abhishek Bachchan added, “The fact that TTK Prestige has been around for more than 60 years is a clear indication of the relevance and reliability of the brand. It is therefore an honour to work on the campaign for a brand that inspires such loyalty. Frankly, cooking is no longer a boring chore and I would recommend it as a perfect way to bond. The campaign provides a discreet view of our lives. You will see us in a new light. Both Aishwarya and I identify with the campaign in many ways. It is honest in bringing out that cooking in the kitchen can be fun and an enjoyable experience when enabled with a fantastic range of products from Prestige.”