Sajid Khan gets a bum peh laat from Censors!

The Censor Board has clamped down on one of the songs of Ajay Devgn starrer ‘Himmatwala’. The film’s song ‘Bum Pe Laat’ has not been approved by the Censor Board. The reason? Usage of the word ‘bum’! Director Sajid Khan isn’t too happy with this decision as the word ‘bum’ doesn’t sound derogatory in any sense and more so when ‘Bum Pe Laat’ is a song meant for kids.

A source close to the production team reveals, “The song ‘Bum Pe Laat’ is facing issues with the censor board for the word ‘bum’. It’s a song wherein the kids are kicking Tamannah’s bum. It’s a cute song for kids, which has been choreographed by Ganesh Acharya. We don’t understand why the Censor Board has disapproved of it when there are songs like ‘Hookah Bar’ and all still going fine.”

But what remains to be seen is if any action will be taken against the song now. Will the word ‘Bum’ be replaced? 

Saroj Khan hospitalization rumours?

Early morning news came of Legendary choreographer Saroj Khan admitted in ICU yesterday. She was taken to hospital after her diabetes shot up and also complained of breathlessness. But when we spoke to Saroj Khan she had a different story, she denies being unwell and says it is a conspiracy of her rivals to acquire her work.

She said, ” its not true I am absolutely fine. Please inform people from your fraternity that I am ok.”

When questioned her why would some one spread rumor about her ill health to which she reverts,” Its because so many people in industry want to take my place but I will accept this with a smile .”

But close sources from the hospital revealed, “She is currently in Belle Vue hospital and is kept under strict observation. She is recovering and has been shifted from ICU to regular ward. Dr. Lulla is treating the veteran choreographer.”

“She was brought to hospital yesterday night she was unable to breathe,” source further added.

Anurag Kashyap’s dream to work with Big B comes true.

Megastar Amitabh Bachchan is teaming up with Anurag Kashyap in his next untitled movie. The 70-year-old will play the lead in the thriller, which is set to go on the floors early next year.

“I am delighted to be working with Anurag, a director, who has through his rugged belief in his kind of cinema compelled us to fall in line with him. I have a general concept of the story and anxiously wait for him to begin shooting,” Bachchan said.

The duo recently worked together on short film ” Bombay Talkies”.

“I’m thrilled. Like everyone, I have also been a fan of Mr Bachchan from my growing up years. Though I wanted to make a film with him for the longest time, I wanted to be sure that the role is something he has never done before. While working on the short film with him, I got this idea, which we discussed and he agreed,” Kashyap said in a statement

The movie will be produced by Phantom Films.

Sherlyn Chopra to go nude in Kamasutra 3D

Sherlyn Chopra, who was thrown out of her debut film ‘Kamasutra 3D’, is back in the film. Director Rupesh Paul says that along with the actress, others will also do nude scenes in his movie.
Rupesh Paul told : “Sherlyn is a very dedicated actress and she is very passionate about her job. I don’t think any other actress could justify it. Besides, it’s a very bold subject where she is going nude and there are eight actors in the film who are also going nude.”
He further added: “Sherlyn is playing a princess in the film and I am not ready to compromise with any scene in the film.”


Ayushmannn on N…

Ayushmannn on Nautanki Saala

Ayushmann Khurrana says that his next film ‘Nautanki Saala’ is unique in the sense that the plot revolves around theatre, something no film has ever taken seriously.

“It’s also very quirky as ‘Vicky Donor’, also quite out-of-the-box. We are talking about theatre. None of the films has taken theatres very seriously, but we have and we have shot in a theatre. It is very unique,” the 28-year-old said here Tuesday at the music launch of the film.

Directed by Rohan Sippy, ‘Nautanki Saala’ also stars Kunal Roy Kapur, Pooja Salvi and Evelyn Sharma. It hits theatres April 12.

Neil Nitin Mukesh wants to direct

Actor Neil Nitin Mukesh, who has served as an assistant director for five years in the beginning of his film career, wants to get behind the camera someday and call the shots.

“I was an assistant director for five years of my life. I would definitely like to get into direction for sure. It will certainly happen some day but it is little premature to talk about it,” told Neil.

He was an assistant director for Yash Raj Films ‘Mujhse Dosti Karoge’. Considering that the actor plans to venture into direction, he gets involved in almost every aspect of filmmaking. One can recollect that he also sung for his films ‘Aa Dekhen Zara’ and ‘Jail’ and expressed his desire to turn music director as well.

Neil Nitin Mukesh wants to direct

Actor Neil Nitin Mukesh, who has served as an assistant director for five years in the beginning of his film career, wants to get behind the camera someday and call the shots.

“I was an assistant director for five years of my life. I would definitely like to get into direction for sure. It will certainly happen some day but it is little premature to talk about it,” told Neil.

He was an assistant director for Yash Raj Films ‘Mujhse Dosti Karoge’. Considering that the actor plans to venture into direction, he gets involved in almost every aspect of filmmaking. One can recollect that he also sung for his films ‘Aa Dekhen Zara’ and ‘Jail’ and expressed his desire to turn music director as well.

Now a New Anandi in Balika Vadhu

Actress Pratyusha Banerjee, who plays Anandi in popular TV serial ‘Balika Vadhu’, which is currently heading for a highpoint, is leaving the show. She says there is no reason behind it, but the channel claims it is due to “hectic shooting schedules”.

“I have left the show. There is no reason as such. It was a mutual discussion between me and my channel. The talks were on for a few months that I wanted to quit, but they also had to find someone who could take the story forward. Now I think they have found someone,” Pratyusha told IANS.

The replacement will be made with effect from March 4, said a spokesperson from Colors channel.

Promart unveils new brand identity with Bollywood’s sizzling beauty Bipasha Basu on successful rollout of 50 stores


Promart Retail- a discounted retail chain and value format concept unveiled its new brand campaign and logo with Bollywood’s sizzling beauty Bipasha Basu today at Bandra, Mumbai. The new brand campaign potrays that discount is always in fashion. Discount and fashion don’t usually sit together. The world of discounts is driven by accessibility and the world of fashion is driven by exclusivity. At Promart, these two disparate worlds are brought together and this is what the new logo signifies. Bipasha Basu along withAshish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart launched the new marketing campaign. The brand’s new look and logo are being represented across various touch points like stores, advertising and communication along with a new tagline of ‘discount is in fashion’.

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Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% clubbed with special promotions and offers for consumers all year round. The new logo and brand identity has already been rolled out at all Promart stores across India.

Commenting on the new brand identity, Punit Agarwal, Promoter and Chief Executive Officer (CEO), Promart Retail said, “We believe that the new makeover of the brand will further accelerate and deepen our relationships with our customers pan India. We’ve made the universally recognized symbol of “discounts” a fashion icon by incorporating it in our brand’s visual identity. We will make discounts aspirational and the starburst will be signature of that. The colour yellow has been intentionally used to attract the youth which is always associated with discounts which is a signifier of a fresh startThis will define the brand identity and differentiate the brand from other players. With the launch of our new campaign, we envisage a new journey from here on as we aim to provide affordable fashion to people in smaller cities.”

Ashish Garg, Promoter and Managing Director, (MD), Promart Retail, said, “The new brand identity is going to take us to greater heights on achieving our vision in a very short span of time. We have successfully rolled out 50 stores and have planned to open another 100 stores by end of this CY2013. We plan to expand our reach to cities like Belgaum, Kolhapur, Godhra, Meerut, Lucknow, Surat, Bhopal, Ganganagar, Banaras, and many more in the coming months as our next phase of expansion.”

Unveiling the new logo, Bollywood diva Bipasha Basu said, “I am glad to be associated with the new journey Promart has embarked upon. Promart gives an opportunity to people to buy branded clothes all 365 days at great variety and price. It caters to the aspirational buyers to experience the pleasure of shopping at their convenience at affordable price points.”



Item girl Rakhi…

Item girl Rakhi Sawant is all set to cook, serve and entertain guests in the upcoming episodes of ‘Welcome Baazi Mehmaan Nawaazi Ki’.
The 34-year-old actress-dancer has previously participated in various reality shows including ‘Bigg Boss’, ‘Nach Baliye’, ‘Rakhi Ka Swayamwar’.
In this show, Rakhi’s culinary skills will be put to test along with other celebrity contestants – Sangram Singh, Madhura Naik, Aanchal Sabharwal and Chetan Hansraj, to win the coveted title of the best ‘mezbaan’.

Rakhee Sawant will cook to kill?

Sanjay Leela Bhansali on his new TV show

By Aryeman Raj

Sanjay Leela Bhansali’s debut TV show ‘Saraswatichandra’ is finally on air and the director-producer hopes that it completes 2,000 episodes. An adaptation of Govardhanram Madhavaram Tripathi’s novel, the show went live Monday on Star Plus. Gautam Rode and Jennifer Winget are seen as the lead actors in it.

“I just have one wish that we make a good serial, actors do a good job and it runs for 2000 episodes and may it become the biggest and most memorable serial,” the 50-year-old said here in an interview.

So far Ekta Kapoor’s ‘Kyunki Saas Bhi Kabhi Bahu Thi’ has been the longest running serial on Indian television with 1,833 episodes. It went on air in 2000 and ran till 2008.

Music launch of Bollywood film 3G

Yesterday’s music launch release of Bollywood film 3G was an event to remember. Thanks to the brilliant compositions of singer Mithoon. What was really bad was the pathetic service, sub-standard food at the newly launched lounge bar SHOCKK in Bandra. 
Buy the music CD for sure – it has some soulful numbers. Avoid SHOCKK (or however it is spelt). Watery bland Thai curry, drinks diluted and arrogant staff. This new lounge bar is worth a miss.

Veena Malik attempt to Breaks Salman Khan Kissing Guinness World Record


Sexy Siren of Bollywood or Lady Emraan Hashmi,  Veena Malik broke a Guinness world record. The Drama Queen broke the record for most kisses received in a minute. Veena was joined by 41 contestants of “The City That Never Sleeps- Bollywood Hunt” and she successfully manages to receive 130 kisses in a minute. Contestants were thrilled to have the opportunity to kiss the queen of Bollywood. Wait before your minds start working overtime, let us reveal that the kisses were offered to her on hand and not on lips. The previous record was set by Bollywood Dabangg Salman Khan of 108 and an actor from Japan, who received 87 kisses in one minute on his hand.

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Veena Malik said, “It was a great moment as I break the Guinness World Record by getting most number of kisses on hand in a minute. I am really happy to share this excitement with all my fans. It’s a pleasure to be kissed by my upcoming heroes of the movie “The City That Never Sleeps”.”

Veena Malik has broken First ever Guinness World Record of her upcoming movie “The City That Never Sleeps” which is going to break 19 more world records. The movie is produced by Satish Reddy and Directed by Haroon Rashid. “I am happy this record was broken first time in India by my Bollywood Favourite actor Dabangg Salman Khan and this time it’s me The Drama Queen.”




T.P. Aggarwal Releases Audio CDS of DEE SATURDAY NIGHT

IMPPA President T.P. Aggarwal released the Audio CDs of Mishka Milenium Movies’DEE SATURDAY NIGHT on 20th Feb. at Celebration Club, Lokhandwala,Andheri(West),Mumbai. Among the filmland celebrities who graced the event were superstar of Bhojpuri films Ravi Kishan, renowned filmmakers  Dinesh Patel,Dinesh Bansal,Shakeel Noorani,Jagdish Sharma, Rikku Rakesh Nath,Naresh Jain,Naresh Mohnot, J. Neelam,Deepak Mukut,J.K. Bihari, Sudarshan Rattan,Sikandar Khan,Vasant Bhandary and many more.

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The film is being directed by Jai Prakash  for producers Y.K. Sharma and Roli Prakash. Co-Prodicer: Rajdev Saw.Associate Producer: Vipul Kapil alongwith Patlla Productions in association with Sahara Shree Ji Builders and Developers.Cast: Prashant Narayanan,Gaurav Dixit,Mahi Khanduri,Aarif Zakaria,Aman Verma,Nasir Abdulla,Vishwajeet Pradhan,Mushtaq Khan,Sikandar Khan,Ashwin Kaushal,Prithvi Zutshi,Dinesh Lamba and Bobby Darling. Writer: Meeraq Mirza.Music: Ankit Tiwari. Guest Composer: Shamir Tandon.Lyrics: Sandeep Nath.DoP: Prem M. Ningoo.Sound: Buta Singh.Art: Babloo Gupta.Dances: Ricky Gupta .Action: Shakil Sheikh.Editor: Sanjay Sankla. Exec.Producer: Subhash Mascaranhas.

Fazlani L’academie Globale (FLAG) is organizing Fazlani Festember


Education is a lifelong process, and for many parents, engaging in their children’s school life is an excuse to get creative again. The parent action community at the IB school- Fazlani L’academie Globale (FLAG) is organizing Fazlani Festember 2013, an event which will see the parents of children studying in FLAG, participate in a variety of events – cooking, dance, drama, visual art. Eminent personalities from these fields will judge the participants. These include celebrity chef
Tarla Dalal, Ruel Varindani of ‘Nach Baliye’ fame and also of the upcoming show of ‘Zee-Dance Mummy Dance’, and actors Dinyar Contractor and Farzil Pardiwala.

The Dance Competition on 14th February was an overwhelming success much appreciated by all the judges. The themes chosen by the Falzani parents all had a social awareness such as the importance of a girl child, stopping of dowry, global warming, gadgets empowering the future generation.  These social messages shall be aired by participants in the coming episodes of ‘Nach Baliye’. Shabana Pattawalla, a Fazlani Parent who took the initiative of organizing this event was adjudged the winner of the Best Social Message and awarded a Medal for “Stop Dowry.”

Abhishek Zaveri & Ruel Varindani parents performance 3 Parents performance 4 Parents performance Parent's performance Shabana Pattawala

Mahera Goel, Programme Coordinator & Academic Director at Fazlani L’Academie Globale says that “The emphasis of the IB system has always been on the holistic development of the child’s sense of enquiry. Parents have an important role to play within this; they need to be equal stakeholders in the process of education. Through Fazlani Festember 2013, we hope that we will be taking one step closer towards this.”

A group of parents reiterated this view and expressed gratitude to the school. “We enjoy working together and are grateful for the great support we enjoy from the teachers and the school. We hope to always be a big part of our children’s schooling.”

The event is being held at the FLAG campus in Mazgaon from the 13th-16th Feb, and the proceeds collected from the Festival will be contributed to an NGO.

First Look Of Aatma Unveiled in Spooky Surroundings


Producer Kumar Mangat Pathak and Abhishek Pathak’s unveiled the first look of their upcoming film Aatma, directed by Suparn Verma.  The film a horror thriller has the gorgeous Bipasha Basu alongwtih the most talented Nawazuddin Siddiqui and the pretty little Doyel Dhawan in the lead

Keeping in mind the theme of the film, the makers had created an ambiance which had a spooky and an eerie look.  A girl lay chained in a locked cage.  Two girls representing spirits dressed in white stood at the entrance to welcome the audience where they greeted everybody and stamped an A with a cross in between on everybody’s wrists.


The makers also displayed an unique concept to mark the occasion with a photo image of leading lady Bipasha stood at the entrance uttering her dialogues and so was also an image of Nawazuddin Siddiqui who too greeted everyone with his dialogues.  The entire ambience was eerie giving it a deathly feel around.

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As the first look was unveiled a doll like  Doyel Dhawan dressed in a frilly frock and curly locks  stood on the stage looking at her reflection into the mirror and talking to someone.  Her mother played by Bipasha comes running to her and asks her whom is she talking to. When suddenly eerily an image of a ghost (Nawazuddin Siddiqui) emerged from the shadows.

Producer Abhishek Pathak informed that when Bipasha was given the narration of the film she was listening to it with closed eyes. “I was scared whether she will do the film or not. But she said yes immediately” informs Abhishek. Speaking about his film Abhishek says “The film not only has an horror element but also has characters and is a family product” To which Bipasha adds “Horror films have always scared me and I find everything spooky about it.

Speaking on the occasion director Suparn Verma says “I met Bipasha Basu when I was 16 and she was 21 years old.  She was a ramp model. I did my first interview with her and the toughest time with her. I was confused whether to look at her or write about her.  She is a vulnerable woman in the film so I have decided to surprise her today. My friend Nirjara Doshi who is a mystic occult and aura reader will tell us about her.

Nirjara Doshi conducted an occult therapy with crystals on Bipasha Basu and gave her some tips and a crystal to ward off negative influences.  She also advised her to wear pink and green colours.

Nawazuddin Siddiqui joined them later and said that he was excited to work on a horror film for the first time.   The actor revealed that when he was told he was cast opposite Bipasha Basu he just said “Oh My God”  that was the reaction generated.

Master Chef Sanjeev Kapoor launched his book “Aah! Chocolate”


Alyona Kapoor and Sanjeev Kapoor hosted a wonderful evening on the occasion of valentine day Sanjeev Kapoor launched a  book “Aah !Chocolate”, Love Recipe this valentine, brought to you by Sanjeev Kapoor through his new book ‘Aah! Chocolate!’

Sanjeev Kapoor unveiled his new book ‘Aah Chocolate’ amidst the love birds of the telly world teaching them new recipes.

Love is indeed in chocolate… an evening pre valentine’s where Sanjeev Kapoor launched his new book ‘Aah Chocolate’ presenting new recipes amidst Shreyas & Dipti Talpade, Amrita Raichand & others.

Sanjeev Kapoor had a hoard of well wishers for supporting him during his book launch, Sanjeev as chirpy & spontaneous that he always is asked the gentlemen to give him helping hand at those recipes which included alyona kapoor  cheered for them

1. Sanjeev & Alyona Kapoor DSC_4531 2. Sanjeev & Alyona Kapoor DSC_4533 3. Sanjeev & Alyona Kapoor DSC_3902 4. Sanjeev & Alyona Kapoor DSC_3918 4a.  Sanjeev & Alyona Kapoor  celebrating DSC_4248 5. Sanjeev Kapoor  DSC_4032 6. Sanjeev Kapoor DSC_3858 7. Shreyas Talpade and Dipti Talpade with Sanjeev Kapoor DSC_4383 8. Sanjeev Kapoor's Book Launch DSC_4266 9. Sanjeev Kapoor and Roop Kumar Rathod playing Jugal Bandhi  DSC_3832 10. Sanjeev & Alyona Kapoor with Roop Kumar Rathod DSC_3952 11. Sanjeev Kapoor with Harsha Bhatkal  DSC_4021 12. Sanjeev Kapoor Cake Making  DSC_4213 13. Shreyas Talpade and Dipti Talpade with Sanjeev & Alyona Kapoor  DSC_4391 13a. Shreyas Talpade and Dipti Talpade DSC_4400 14. Amy Billimoria with Sanjeev Kapoor DSC_3988 15. Vivek Mishra with SAnjeev Kapoor DSC_4448 16. Rashna Shah with Sanjeev Kapoor DSC_4050 17. Roop Kumar Rathod, Anoop Soni, Shreyas Talpade, Sanjeev Kapoor, and Harsha Bhatkal  DSC_4472 18. Roop Kumar Rathod with the Book DSC_3998 19. Juhi Babbar with Anoop Soni with the Book DSC_4301 20. Roop Kumar RAthod with Amy Billimoria with the book DSC_4357 21. Vivek Mishra with a Friend DSC_4346 22. Alyona Kapoor with Zeba DSC_4483 23. Harsh Bhatkal DSC_4502 24. Rashna Shah DSC_4076

A jamming  fusion session with sanjeev kapoor on his drums and roop kumar rathod with his song was a super hit for the evning ..and came as a surprise to all

Event was attended by Amy Billimoria, Vivek Mishra & others who had come wholly & solely to wish Sanjeev for his new book.

Delighted Sanjeev exclaimed, “ My first Valentine is cooking & this year I bring to you delicious recipes because Love is in the Chocolate. Pamper your loved ones with chocolates & you’re all set.”

The chocolate mystery is about to be unraveled. Chef Sanjeev Kapoor in his usual, simple and non fussy style has dealt with chocolate and come out with this lovely book called Aah! Chocolate. The book covers all aspects of chocolate that you need to know about. You won’t need to admire these delectable creations from a distance at bakeries and chocolate shops anymore. They can now be made by you, in your home kitchen. After this book, even you can proudly display your chocolate concoctions up on those shelves and become a master in handling chocolate. This will surely lead you along a path of more happiness and love.

The Guests Capitulated themselves with Gorgeous Paan Chocolate and chocolate shots with chocolate Gajar halwa,which was Sanjeev’s receipe from the book and won lots of appreciation.

Stockbroker & Film Producer Mahavir Mehta’s Grand Celebrations

Bringing in a fun-filled night was stockbroker and film producer Mahavir Mehta who celebrated his wedding anniversary and his son Vanil’s 18th birthday in a grand manner. His wife Asha played the gracious hostess while Mahavir too ensured that all his friends were having a great time at the ‘Masquerade Ball’.

(L-R) Shakti Arora (Pavitra Rishta), Stockbroker Mahavir Mehta, Asha Mehta, Ruchi Savarn (Ghar Aaja Pardesi), Neha Saxena (Amita Ka Amit) Anniversary Cake cutting by Stockbroker Mahavir Mehta & wife Asha Mehta, Choreographer Rahul Saxena at Mahavir Mehta's anniversary bash Designer Sameer Patel at Mahavir Mehta's anniversary bash.. Designer Sameer Patel at Mahavir Mehta's anniversary bash Fashion Designer Sameer Patel with stockbroker Mahavir Mehta Invited guests partying  at Mahavir Mehta's anniversary bash., Invited guests partying  at Mahavir Mehta's anniversary bash. Invited guests partying  at Mahavir Mehta's anniversary bash Jaisheel Dhami (Nach Baliye Current Season) at Mahavir Mehta's anniversary bash Latino Dance Duo Raunaque Sidana performed 'Tango Fire' with Jhulia Zamihra Stock Broker Mahavir Mehta poses with TV actor Jaisheel Dhami Stockbroker & film producer Mahavir Mehta with his wife Asha Mehta TV actor Neha Saxena (Amita Ka Amit) & Shakti Arora (Pavitra Rishta) at Mahavir Mehta's anniversary bash, TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash.,. TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash., TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash.., TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash.. TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash. TV actor Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash TV actor Ruchi Savarn (Ghar Aaja Pardesi) at Mahavir Mehta's anniversary bash,, TV actor Ruchi Savarn (Ghar Aaja Pardesi) at Mahavir Mehta's anniversary bash., TV actor Ruchi Savarn (Ghar Aaja Pardesi) at Mahavir Mehta's anniversary bash. TV actor Ruchi Savarn (Ghar Aaja Pardesi) at Mahavir Mehta's anniversary bash TV actor Shakti Arora (Pavitra Rishta) at Mahavir Mehta's anniversary bash,. TV actor Shakti Arora (Pavitra Rishta) at Mahavir Mehta's anniversary bash.. TV actor Shakti Arora (Pavitra Rishta) at Mahavir Mehta's anniversary bash TV actors Neha Saxena (Amita Ka Amit) & Shakti Arora (Pavitra Rishta) at Mahavir Mehta's anniversary bash TV actors Neha Saxena (Amita Ka Amit), Shakti Arora (Pavitra Rishta) & Ruchi Savarn (Ghar Aaja Pardesi) &  at Mahavir Mehta's anniversary bash. TV actors Neha Saxena (Amita Ka Amit), Shakti Arora (Pavitra Rishta) & Ruchi Savarn (Ghar Aaja Pardesi) &  at Mahavir Mehta's anniversary bash TV actors Ruchi Savarn (Ghar Aaja Pardesi) & Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash. TV actors Ruchi Savarn (Ghar Aaja Pardesi) & Neha Saxena (Amita Ka Amit) at Mahavir Mehta's anniversary bash

A lavish theme-party welcomed small screen celebrities like Jaisheel Dhami (Nach Baliye current season) who walked in minus Suhasi Dhami as she was busy practicing for their next act on the dance reality show; Shakti Arora (Pavitra Rishta); Neha Saxena (Amita ka Amit) and Ruchi Savarn (Ghar Aaja Pardesi). Choreographer Rahul Saxena was seen grooving on the dance floor with his friends. Fashion designer Sameer Patel and Producer Parag Sanghvi (K Sera Sera Productions) were also present. All guests were dressed up for the event and were given masques upon entry to maintain the element of mystery. Playing on the decadence of disguise, guests wore face masks fitted with fixed expressions that allowed mingling and forging new friends with acquaintances. Apart from hors d’oeuvres, the guests also indulged in a salsa and tango dance performance by Latino couple Rounaque Sidana & Jhulia Zamihra and laughed away to stand up comedian Vipul Goyal’s jokes as he was at his hilarious best!

A huge customized cake was cut by the host couple as everyone loudly cheered on. And once the cake cutting was over, it was time for all the fun stuff – a DJ dance floor was open where guests danced away until the wee hours. A special photo-booth was set up where guests loved their chance to jump in front of the camera and strike a whacky pose with a friend or 3 in ‘party mode’.

Nutrela out to win the Bengali hearts by culturally contexting its Kacchi Ghani Mustard oil

Launch of TVC and Radio Jingle to tap Bengali market; Veteran actor Soumitra Chatterjee to sing a jingle for their new campaign

 Nutrela identifies West Bengal as a strategic location to launch Kacchi Ghani Mustard oil~

Flowing with such love for traditions, Ruchi Soya Industries Ltd., one of the top five FMCG companies in India, is set to target the West Bengal market with an aggressive marketing campaign for their premium brand, Nutrela Kacchi Ghani Mustard Oil. Bengal alone accounts for over a third (around Rs 110 crore) of the Rs 300-crore mustard oil market in the country.

With an intent to reach out to Bengali masses, the company is also planning to launch a 35 second TVC and a 25 second radio jingle by February 15, 2013. With this campaign, the company is trying to create a bridge between the brand and true ‘Bangaliaana’, using a thoroughly Bengali concept ‘Jagai Bangaliana’, which aims at evoking the authentic taste of food every time they use Nutrela Kacchi Ghani mustard oil.

The idea revolves around reviving and rejuvenating this ‘Bangaliaana’ and brings back the fading Bengali persona and spirit, reminding them of their roots. The campaign largely aims to reawaken authentic taste of Bengali food. It evokes the rich culture and tradition of the state and exhorting the people of Bengal to rediscover the pride of eating authentic Bengali food.

“Bangaliyana”, a tradition that has been passed on from one generation to the next in every Bengali family over the past century. It is a way of life as in the weekend ADDA…. inviting friends and family to the house and discussing music, literature, politics, food, culture, history and then savoring authentic home cooked Bengali cuisine together. “Bangaliyana” is also in celebrating togetherness and appreciation of Rabindrasangeet or Sumoner Gaan or Bangla natok and even discussing Shakespeare, and most importantly how good the food was at the last brunch party.

Strengthening this connect further, the company has roped in veteran Bengali actor Soumitra Chatterjee to sing a jingle for the new radio campaign.

“We are sure that the campaign will rejuvenate the fading spirit of “Bangaliyana” and the need for kacchi ghani mustard oil as the predominant cooking medium. We are extremely excited about reviving ‘Bangaliyana’ and more so being able to make Mr. Soumitra Chaterjee partake in bringing the idea alive by singing a song for us.  ” says Sandipan Ghosh, Assistant Vice-President Marketing, Consumer Brands Division, RSIL.

The television and radio campaign has been conceptualized and developed by Hammer Communications based out of New Delhi.

The TVC and radio campaign will be simultaneously rolled out in Bengal and Assam. The 360 clamor marketing campaign is the company’s first campaign centered around the three-year old mustard oil brand. Bihar and Jharkhand are next in the company’s radar.

Music launch of film Zindagi 50-50

Rajiv Ruia, the director of film Zindagi 50-50 made under the banner of Ramgopal films & Spotlight Productions invited the cast and crew of the film at audio launch.

Vivek Kar, who is starting his career in music from this film was very ervous. Rajan Verma who played ‘Kasab’ earlier is playing auto driver Birju in this film. Supriya Kumari a television actor has got her break with this film. Veena Malik is playing a role of prostitute.

murli sharma pritam & vivek kar rajiv s ruia & atul saawan kumar tak shravan,supriya,rajan,veena,rajiv,amjad,nadeem,pritam,vivek,murli & sachindra supriya kumari & rajan verma supriya,shravan,kewal,rajan,veena,rajiv,amjad,nadeem,pritam,vivek,sachindra & murli veena malik,meera & rajan verma veena malik,rajan verma & supriya kumari veena,rajan,supriya,pritam & vivek kar vishwajeet pradhan & manoj joshi vivek kar,pritam,shabbir & aman trikha yogesh lakhani,veena malik,rajan verma & supriya kumari

Promos of actors were shown to media and guest. Music director Pritam and Shravan Rathod came to release the audio. Other guest who came were Kalpana Pandit, Saawan Kumar Tak, Sandeep Malani, Mushtaq Khan, Manoj Joshi, Vishwajeet Pradhan, Amjad-Nadeem, Shabbir Ahmed,Murli Sharma, Atul Parchurekar, Yogesh Lakhani of Bright Outdoor and Meera from Pakistan. The film is presented by Kewal Garg.

The Sensuality Quotient in Saheb Biwi aur Gangster is there – Tigmanshu Dhulia


Filmmaker Tigmanshu Dhulia says that his upcoming film has the right amount of sensuality, stressing it is very important for a film to have the right amount of sex and passion for it to remain effective.

“There is sensuality but in little measure. I feel that it is effective only like that. It should have the right amount of sex and passion,” he said at the first look and trailer launch of the film held Thursday evening.
Directed by Dhulia, the film stars Jimmy Shergill, Mahie Gill, Irrfan Khan and Soha Ali Khan. Talking about the sequel of the film, the director said that he had already sowed the seed of the sequel in the previous film and has taken the story forward in this film.

Irrfan Khan’s character is also a new element which has been added in the sequel. The actor said that Dhulia has tried to experiment with his role.

First look of Saheb Biwi Aur Gangster Returns

By Aryeman Raj


True to the spirit of the film producers  Rahul Mittra and director Tigmanshu Dhulia had a very royal ambience for the release of the first look of their film.  The entire  venue was decorated with palatial settings.  The stars came one by one in vintage cars.  While Irran arrived in a 1952 Chysler, Mahie Gill made an appearance in a 1932 for. Soha came in with  a 1933 Ford, Himmy ina 1947 Buick and Tigmanshu Dhulia himself in a 1951 Pontiac.

Jimmy was dressed to the core as the Maharaja in a Sherwani and a turban.  Soha came in a Pink Ghagra resplendent in antique jewelry.  Mahie Gill looked every bit the Biwi of the film in a blue sari adorned with gold jewellery and  Irrfan added to the cast looking every bit the nawabi gangster that he is.

The stars enacted a scene from the film with their signature dialogues. But it was Irrfan’s entry on a bike that took away all the accolades.   Speaking at the event director Tigmanshu Dhulia said  that the subject of this royal family has interested him since his younger days. “I am from Allahabad and a history student. I have love for history,” he said.  The film  being produced by Brandsmith Motion Pictures and Viacom 18 Motion Pictures is all set for March 8 release.