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DANCE INDIA DANCE BREAKS GUINNESS WORLD RECORD FOR THE LARGEST BOLLYWOOD DANCE!!!

Mumbai witnessed an euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious GUINNESS WORLD RECORD for the largest Bollywood Dance!! The adrenaline rush of participating and watching a live record breaking event along with the thrill of seeing live performances by Dance India Dance contestants had everyone heading to Mumbai’s KJ Somaiya College Grounds. Preparations were underway weeks in advance at hundreds of dance classes and every street corner as lakhs of viewers learnt the dance act to perform it precisely at the same time to make a world record. Time stopped still at 7:45 pm on 1 March 2012 as 4428 dance lovers in India successfully broke the Guinness World Records for the “Largest Bollywood Dance”. Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television’s No 1 dance reality show, Dance India Dance! With this world record, Zee TV’s brand positioning ‘Umeed Se Saje Zindagi’ resounded strongly with its mission to entertain, educate and inspire its viewers!

Guinness adjudicator Mr. Nikhil Shukla, MD & CEO ZEEL Mr. Punit Goenka along with Master Terence & Remo

The Masters could not believe that they along with enthusiastic dance lovers had created history. Terence Lewis, stumped at having broken his own record by a huge margin, said, “This has been one of the happiest moments of my life. I feel like dancing to Oops I did it again (grins).”  An ecstatic Master Remo said, “Wow!!! I had never experienced such frenzy and huge crowds! The record breaking attempt is going to be etched in my memory forever and I’ve gone hoarse screaming that my show, Dance India Dance has set a Guinness World Record! The impressive efforts of all the participants present here proves that there’s no bigger brand for dance in India than Dance India Dance. Congratulations to Zee TV and everybody who made it happen!”