“The Filmfare Awards 2011 will be very special for us as we will be giving out the 2500th Black Lady at the awards show on 29th January, 2012. The 2500th Black Lady is a testament of Filmfare’s long association with Indian cinema and its commitment to recognize and celebrate the immense talent of our film industry over the last 57 years. The 2500th Black Lady also celebrates all the technicians, artists and performers who have, over the years, contributed not only to India cinema but also influenced art, culture and music of India.”

TARUN RAI, CEO Worldwide Media commented,

“Since its inception in the ’50s, the Filmfare Awards has been the gold standard to gauge excellence in cinema. The award night has become the most sought after event in these last 60 years and continues to hold a special place in the hearts and minds of the denizens of the film industry. The pioneers of Indian film awards take this opportunity to announce the 57th Idea Filmfare Awards 2011, at the luxurious Metropolitan Hotel & Spa, New Delhi. This is the fourth consecutive year that Idea has been associated with the Filmfare Awards, setting a benchmark for cinematic and entertainment excellence in the country:.

Gracing the occasion to announce the most anticipated award ceremony of 2012, was glamour boy Imran Khan, along with Mr. Tarun Rai – Chief Executive Officer, Worldwide Media and            Mr. Rajat Mukarji – Chief Corporate Affairs Officer, Idea Cellular. Together they lit the lamp marking the start of yet another magical journey to honour Hindi cinema’s best.