babyoye.com, the leading online store for baby and mother care products announced that superstar and super mom Karisma Kapoor has invested in the company. Karisma has an undisclosed stake in the company and is the largest individual shareholder in a company whose other investors include Accel Partners and Tiger Global.

Karisma Kapoor first came upon babyoye.com as a customer and found it a huge convenience. “There are over 120 brands and over 13,000 products. I’m spoilt for choice. And I can shop from home and get doorstep delivery. Which means I can spend more time with my kids. What more can a working mom ask for?”

Arunima Singhdeo,Co-Founder & Director , Babyoye.com,Karisma Kapoor & Sanjay Nadkarni, Co- Founder, Babyoye.com

She met with Arunima Singhdeo, Co-Founder and Director and exchanged notes. Says Arunima, “Karisma had so many amazing suggestions on what we could do, I began to see her as a partner and asked her if she wanted to come on board. I said we don’t want this to be a brand ambassador relationship but much more. I am thrilled she agreed. This is definitely a first in India and Indian e-commerce

Karisma continues, “Babyoye delivers to 500 cities in India. It is a boon for babies and parents alike. I want to share this with every young mother. I really believe in Babyoye’s vision of giving babies the right start in life.”

Arunima Singhdeo adds, “When I experienced motherhood, the biggest challenge was to find everything that a baby and mother needs under one roof. Besides this, there were constraints of travelling, price difference, quality issues…. that’s when we decided to start a venture like babyoye.com which enables parents to shop for world class products at one click.

Babyoye.com is India’s largest online store for baby products and is changing the way Indian parents shop. Apart from being a one-stop-shop for Indian parents, Babyoye.com also prepares first-time parents by providing them with a comprehensive range of internationally acclaimed high-quality niche products and services all at the click of a button.

Log on to babyoye.com and experience hassle free parenting and fun filled shopping before and after your child’s birth.

About Babyoye.com:

Babyoye.com is India’s leading online store for baby products. It offers over 120 brands, over 13,000 products and free doorstep delivery in over 500 Indian cities and towns. It also offers cash on delivery for customers, who are averse to using credit cards to shop online.

Apart from providing a bouquet of services related to pregnancy and parenting for daily special needs customers can also avail of specialized service providers who can advise on diet, nutrition, exercise regimen, wellness amongst others. Babyoye has on board experts to provide tips on baby care, help plan and design nurseries for babies, announce baby arrivals and celebrate special occasions like baby showers, birthday parties and other events.